New Delhi, 18 May 2018:
Delhi based ice cream start-up Original Ice-creams has entered the Rs 5,000 Crore- domestic ice market and opened its first outlet in V3s Mall, Laxmi Nagar, Delhi. Initial response to the Original’s offerings has been quite encouraging.
Original Ice Cream is promoted by an ex-defence person Mr. Vinay Gaur, who at the inauguration said “Original by its name clearly spells out the vision of the brand. We have purposely kept the name ‘Original’ so as to give the authentic taste of the ice cream to our customers without adding any artificial flavours and ingredients. The ice-cream market in India is humongous and growing at a rapid pace. But there is a dearth of brands which offer authentic flavours without any preservatives. We have identified the need gap and have placed ourselves there, so that the best quality and pure flavours reach the customers. Our first outlet is operational, and soon we are going to open 30 more outlets within Delhi NCR, which will be followed by the expansion to entire north India.”
He also added “Going forward, we will tap all possible means for marketing ice cream – retail cabinet, push carts, restaurants and parlours.”
People from all walks of life graced the inauguration of the company’s first outlet and tasted Original Ice Creams available in a wide range of flavours, based on an Italian blend of fruit, milk and love.
A unique feature of Original Ice Creams is that it is prepared with fresh milk and fruits, unlike other brands that normally use artificial flavours, colours and preservatives.
The fresh fruit flavours from Original Ice Creams like Kala Jamun, Tender Coconut, Mango, Jack-fruit, Muskmelon, Guava, Strawberry, Watermelon, Chikoo, Papaya-Pineapple, Anjeer(fig) and Sitafal will only be available seasonally.
Flavours like Butterscotch, Choco Almond, Jelly Belly, Choco Chips, Banana, Oreo, Roasted Almond, Nutty Caramel and Coffee Almond will be perennial. This will give a chance to foodies and ice cream lovers to savour Original Ice Creams and ‘taste the natural’, as espoused by its tagline and signed off with ‘Nothing Artificial.’
The company is planning to open 30 more outlets in Delhi NCR, and also aims to expand its reach in entire north India within 12 months.
About Original Ice Creams:
Original Ice Creams is promoted by an Ex- Defence person Vinay Gaur and entrepreneur Om Dev Sharma. Churned from the finest ingredients and mixed with choice of fruits, for a blended taste of fruit, milk and love with all natural ingredients and a little extra cream for unforgettable richness straight from the lanes of Italy, for the first time in India. The melt-in-your-mouth original flavours will remind you of the days of homemade, hand-churned ice cream. Original Ice Cream base is made without any gums, thickeners, additives, artificial ingredients or colouring agents, so the true taste comes shining through in every creamy, fruity bite. Original Ice Cream, produced from farm fresh fruits which directly sourced from farmers.